In most cases, verified purchaser reviews are reliable when the review is coming from a consumer who actually purchased the product and did not receive it as part of a promotional campaign. Our system will flag verified purchaser reviews that were left as part of a promotional campaign because these are not real consumers spending their own money. In our opinion, the most trustworthy reviews come from consumers who actually purchase the product with their own money and leave real feedback on the quality of the product and shopping experience.

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