Amazon Vine Reviews are flagged because we believe the Amazon Vine program is flawed and opaque.

To participate in Amazon Vine, sellers pay anywhere from $2,500 to $7,500 per product and provide free products. So, it's a pay-for-review program administered by Amazon itself. It’s also not clear how many sellers participate, nor is it clear how many products are sent out for reviews. Amazon even uses the Vine program to promote its own products.

For Vine reviewers, it is an invite-only program and participants are supposedly chosen at random by Amazon to join the program. All Vine reviewers get free products to review. It's essentially a reviews club run by Amazon, for Amazon customers, promoting fee paying Amazon sellers (including Amazon itself). In addition, as an Amazon Vine reviewer, you can list a public email and receive more solicitations for reviews from vendors not in the Vine program. This means a Vine reviewer who leaves a lot of positive reviews is likely to be sought after by sellers who want positive reviews to promote their products.

You can find out more about the Amazon Vine here

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